Since launching their PWA, Lancôme's mobile sales have increased 16% year over year with overall speed increases of 50%.
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Since launching their PWA, Lancôme's mobile sales have increased 16% year over year with overall speed increases of 50%.
Lancôme's PWA features a 17% increase in conversions, a 51% increase in mobile sessions overall and a 53% increase on iOS alone. Notifications contribute a 18% open rate and a 12% increase in recovered carts. 8% of people responding to a notification make a purchase.
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